Introducing Purple from youBelong

Mobile banking with a purpose

At Purple, we’re building a mobile bank with no hidden fees that’s designed for everyone. Purple is backed by the team at youBelong who built the very first social network for people with special needs. youBelong is on a mission to make the internet more inclusive for everyone.

In addition to building accessible software for those with special needs, youBelong announced youBelong Cash - a mobile bank for families of children with special needs. Cash was focused on financial literacy and independence for people with disabilities. In sticking to our mission, youBelong Cash was spun out as an independent project under the youBelong brand which we now call Purple!

There are an estimated 55 million people who are unbanked in the United States. With Purple, we can continue to further our mission while providing even more people with the tools needed for a brighter financial future. We’re really excited for the road ahead. Are you ready to #BankWithPurple?

Click here to open a Purple bank account

- Team Purple